We know Aviation, Let us help you with your hires
Recruiting pilots, flight attendants, maintenance staff, and ground crew presents significant challenges in today's competitive aviation industry landscape. Media Wheel is experienced to assist you in navigating these recruitment challenges.
With an extensive background encompassing over three decades of aviation flight experience and more than twenty-five years in media, Media Wheel is uniquely positioned to assist in the recruitment across all tiers within the aviation sector. Our profound understanding of the industry allows us to strategically engage and pinpoint prospective candidates nationwide, leveraging their aviation-online related search patterns and physical attendances at key industry events, including simulator sessions and aviation conferences.
We offer targeted advertising solutions that ensure your recruitment messages are prominently displayed to potential recruits on select aviation-focused websites, at prestigious Advanced Training Flight Schools, and during pivotal Aviation Career Fairs. Our approach is designed to optimize visibility among the most qualified and interested candidates, facilitating a streamlined recruitment process.
Our services extend beyond conventional tactics, embracing a wide array of innovative strategies specifically tailored to meet the dynamic needs of aviation recruitment. We invite you to connect with us to discover how Media Wheel can revolutionize your recruitment efforts, ensuring you attract the top talent in the aviation industry.
TARGET first officers and Direct Entry Captains AT AVIATION CAREER FAIRS
SEND RECRUITMENT ADS TO PILOTS Attending SIMULATOR training
CAPTURE RECRUITS AT ATP FLIGHT LEARNING CENTERS ALL OVER THE WORLD
SEND YOUR RECRUITMENT ADS TO PILOTS WHO ARE SEARCHING ONLINE FOR COMPETITOR AIRLINE CAREERS
Contact us today@ 509.994.0924 or email us joelle@mediawheeldigital.com to learn more about our bespoke recruitment solutions
Aviation Career Fairs/Conferences
Media Wheel enables you to connect with potential candidates at highly frequented aviation industry events and maintain engagement with them beyond the duration of the event.
Media Wheel offers a dynamic solution to extend your recruitment outreach to pilots at premier aviation events, such as NGPA, SUN 'n FUN Career Fair, WAI, among others, even in instances where physical attendance isn't feasible. Through precise digital targeting, we ensure that your recruitment ads, whether in digital or video format, are delivered directly to event attendees, creating a meaningful touchpoint within these specialized environments.
Leveraging geofencing technology, these ads not only reach attendees on their mobile devices during the events but also continue to engage them for up to 30 days after they've concluded, ensuring your message remains top of mind even after the event. This strategy amplifies your presence across multiple events simultaneously, maximizing exposure and impact without the need for physical attendance at every show. It's an efficient way to 'digitally attend' all key industry gatherings and significantly boost your recruitment efforts, ensuring you connect with potential hires in a impactful manner.
Target Airline/Training Provider Simulator Buildings- Target ATP Licensed pilots
Media Wheel leverages advanced targeting technologies to place recruitment ads for pilots directly within simulator locations. By analyzing aviation professionals' behavior and preferences, we identify key simulator centers frequented by potential pilot candidates. Our approach ensures that your recruitment messages are strategically displayed on mobile devices within these locations, capturing the attention of pilots as they engage in training sessions. This targeted advertising strategy not only increases visibility among the most relevant audience but also enhances the likelihood of attracting qualified pilots actively seeking career advancements or new opportunities in the aviation sector.
ADVANCED TRAINING FLIGHT SCHOOLS- Media Wheel targets Advanced training flight schools for aviation recruiting. Students at ATP Advanced Flight Training Schools are acquiring the skills, knowledge, and certifications necessary to work in highly specialized aviation roles.. Recruiters can find candidates who are not just qualified, but are also in the process of enhancing their qualifications.
Delivering performance on highly localized campaigns.
Geofencing
Geofencing is a location-based service that can be used to engage your audience by targeting smartphone users who enter a pre-defined location such as a Terminal, weigh station, or geographic area. Geofencing gives you pinpoint accuracy via customized fencing shapes and sizes (more accurate than GEO-IP targeting) and control over an immediate to 30-day recency range.
Geofencing Use Cases:
Targeting event recruits within a specific time frame.
Targeting drivers who have recently visited one of your competitor's terminals
Target drivers who are within or have recently visited a specific geo-fenced location.
Event geofencing
Ideal for targeting a high concentration of drivers attending an event within a specific time frame. Ideal for driver recruitment events, competitor Job Fairs, I-80 Jamboree or the MATS show. Driver recruitment ads can follow show attendees for 30 days after they leave the event.
Geofencing allows you to track drivers who were served your recruitment ad, went through the application process and attended orientation. Data shows us a true physical conversion.
How Conversion Zones Work
A virtual geofence is traced around an area where the advertiser wants to target drivers visiting another physical location (i.e a terminal, a venue, etc.) When a driver enters a geofenced location, they will then be targeted with the advertiser’s recruitment ad on their mobile device. The Data will allow us to track the driver back to orientation by their mobile device ID. This will show a physical conversion.
SOCIAL DISPLAY ADS
Run your Facebook, Instagram, Tik Tok and LinkedIn ads outside of traditional social media.
Media Wheel Digital can take your live Facebook, Instagram, LinkedIn, Tik Tok, and Twitter posts and send them directly to driver’s mobile devices in areas such as competitor Trucking Terminals, high traffic truck parking and even into the households of your qualified data base. They can even be sent to driver job boards and trucking web sites. They no longer can only be seen on social media platforms.
OTT and CTV
Advertisers have access to the most advanced solution in the market. Powered by three distinct methods of audience targeting, getting the right message in front of the right person at the right time has never been more effective.
Unmatched audience targeting paired with the ability to target both the big screen and small screens, OTT/CTV is the most effective and impactful way to deliver video creative to a specific audience.
BENEFITS:
Ability to target at the screen size.
Vast, accurate reach.
Unmatched scalability of audience targeting.
Non-skippable, immersive content format that allows advertisers to engage with a unique audience that is committed to the content they are consuming.
Reach a unique group of video consumers that advertisers can’t target with traditional TV commercials.
Serve video ads pre-roll, mid-roll, and post-roll within streamed content on the big screen and other connected devices.
Access to inventory for both short- and long-form content on the big screen and other connected devices.
Allows advertisers to combine the impact of TV with the precision of digital.
Seamless way to access and buy premium OTT/CTV inventory on the same centralized platform as your display, mobile, video, and native campaigns.
AUDIENCE TARGETING:
Addressable
Target physical driver addresses using GPS data to serve OTT/CTV ads with unmatched precision and scale.
Behavioral
Bring the precision of digital targeting to OTT/CTV with the ability to target users based on keywords, context, and other online behaviors. Ex. Drivers searching for Trucking Jobs.
Demographic
Take advantage of numerous combinations of demographic variables to target your ideal audience.
Analytics & Reporting
You get monthly reporting on all campaigns with access to a super rich data set.
Extract data in real-time through the UI.
Customize reports based on filters, pivot tables, and more than 100 unique dimensions and measures.
92-day lookback window capability.
Schedule reports for daily, weekly, and monthly automatic delivery to a single email address or schedule group reports for a department or team.
Create custom data visualization to make data easier to consume and analyze.
Get a hold of us now to discuss your recruitment or branding needs.
