Connected TV (CTV)

Engaging Creative, Precise Targeting

While watching on a big screen or small, Media Wheel’s Connected TV (CTV) solution will deliver impactful streaming ads to your most relevant audiences.

By leveraging our unstructured data, you can identify and connect with distinct audiences of your choice. Your advertising can reach individuals across the country—with pinpoint accuracy and storytelling measurement.

AUDIENCE TARGETING:

Advertisers have access to the most advanced solution in the market. Powered by three distinct methods of audience targeting, getting the right message in front of the right person at the right time has never been more effective.
 
Unmatched audience targeting paired with the ability to target both the big screen and small screens, OTT/CTV is the most effective and impactful way to deliver video creative to a specific audience.

BENEFITS:

• Ability to target at the screen size.

• Unmatched scalability of audience targeting.

• Non-skippable, immersive content format that allows advertisers to engage with a unique audience that is committed to the content they are consuming.

• Reach a unique group of video consumers that advertisers can’t target with traditional TV commercials.

• Serve video ads pre-roll, mid-roll, and post-roll within streamed content on the big screen and other connected devices.

• Seamless way to access and buy premium OTT/CTV inventory on the same centralized platform as your display, mobile, video, and native campaigns.

AUDIENCE TARGETING:

Addressable
Target physical driver addresses using GPS data to serve OTT/CTV ads with unmatched precision and scale.
 
Behavioral
Bring the precision of digital targeting to OTT/CTV with the ability to target users based on keywords, context, and other online behaviors.
 
Demographic
Take advantage of numerous combinations of demographic variables to target your ideal audience.